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Best Practices for Creating a Smarter Law Firm Content Marketing Strategy

What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!...more

Seven Business Development and Marketing Success Strategies for Small and Mid-Size Law Firms

Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more

Six Ways Law Firms Can Use Artificial Intelligence in Their Marketing Technology Efforts

Artificial intelligence is here to stay and law firms would be wise to learn how to use AI tools to their advantage, particularly in their marketing and business development efforts. Small and mid-size law firms with limited...more

Four Ways the Legal Industry Can Effectively and Responsibly Use Artificial Intelligence Tools in Their Marketing Efforts

In today’s digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative tools and strategies...more

Seven Ways to Maximize Your Alumni Program Data

In the ever-evolving landscape of higher education, universities are increasingly recognizing the significant role played by their alumni program data. These programs serve as crucial bridges between educational institutions...more

Five Ways to Effectively Use Marketing Technology in 2023 and Beyond - Part 1

Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more

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