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In the Rush to Inform, Don’t Forget to Differentiate

TV advertisers have been rushing to convey “we’re all in this together” COVID-19 messages. The sentiment surely is intended to soothe a rattled populace, and perhaps it is doing so. But because all advertisers seem to be...more

Advice to Law Firm CMBDOs – Thinking Beyond Today

In light of events of the last 20 years, most law firms long ago developed crisis, security and business-continuity plans that already are in motion.  Chief Marketing and Business Development Officers around the nation and...more

From Client Teams to Strategic Account Management:  Measuring the Costs and Returns of SAM

Second of two blog posts by LawVision’s Steve Bell, Silvia Coulter and Yvonne Nath In our previous blog post, we noted the emergence in the public accounting sector (and hopefully in the legal profession) of a new era of law...more

From Client Teams to Strategic Account Management:  The Next Wave in Law Firm Sales

Lingering and debilitating flat revenue growth at the vast majority of law firms is convincing law firm leaders to accelerate efforts to professionalize sales and business development, according to speakers at several...more

Law Firm Business Development: Taking Your Role as a Business Developer to Higher Levels

“I need the client development professionals to get us 90%, or at least 80%, of the way to the finish line!” This is a refrain that I increasingly heard from partners during a long tenure as a client development leader,...more

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