Remember Columbia House Records? You signed up, got a dozen albums for a penny, and then maybe tried to cancel your subscription before paying the higher monthly price. This was a very successful business model for attracting...more
A good marketing department knows how to generate product “buzz” by leveraging external influencers and promotions. The challenge for the company is to avoid being stung by the FTC’s recently published Endorsement Guides (the...more
7/16/2015
/ Celebrity Endorsements ,
Conflicts of Interest ,
Contests & Promotions ,
Disclosure ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Likes ,
Marketing ,
Online Endorsements ,
Social Media ,
Social Networks ,
Terms and Conditions ,
Truth in Advertising ,
Twitter
Most Kickstarter projects never reach the funding threshold, so funders never pay anything into the venture. However, as shown by recent enforcement action, agencies such as the FTC (Federal Trade Commission) have become...more