Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis....more
Pat Gillette sat down with Susan Kostal to talk about changes in the legal industry and how leadership needs to adapt. ...more
Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more
A commitment to diversity and inclusion, a deep understanding of the product, company and risk profile, and an actual human being they can trust. Oh, and no memos....more
Are we entering a golden age for legal marketing?...more
The first in a Q&A series featuring LMA members, their technology challenges, and how LMA Tech West is a vital part of their toolkit....more
It’s almost 2018, do you know what your data is doing?...more
The days of content for content’s sake are over. From Susan Kostal, four tips to help your thought leadership stand out in the noisy crowd....more
Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more
“Listen more. Talk less.”...more
Three tips to more effectively tell your story as you look for new career opportunities....more
Crisis PR is an art akin to an F16 dogfight; it happens at lightning speed, there’s little room for error, and a decent percentage of those who know what happened may not survive....more
If 97 companies, most of them Valley leaders, can join a 9th Circuit brief and 160 companies can jointly speak publicly against a clearly discriminatory ban, why can’t their lawyers? ...more
If banks can tell powerful stories, anyone can do it....more
In-house counsel may be able to read dense alerts, but they are not inclined to do so....more
All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more
Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more
A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more
A myopic focus on SEO might eventually get you ranking well in search, but that's not the same thing as inspiring people to actually click on your content....more
Price per pound, evergreen content is some of the most cost-efficient content you can produce. Here's how to make it stand out....more