As a law firm looking to stay ahead of the competition, investing in a modern website design is increasingly essential. It is important to make sure that your website represents who you are as a firm, as well as being...more
Creating and distributing content is an important part of any marketing plan. Follow these five steps to get started....more
Podcasts have been exploding in popularity over the last few years — and law firms are starting to see the value in adding podcasts to their marketing mix. LISI’s Director of Client Success and Marketing, Taryn Elliott, and...more
Hey, everyone, welcome to our first LISI livestream of 2023. I am Taryn Elliott, the director of client success and marketing at LISI and I will be your host today for Three Things. We are going to do this Three Things as...more
2/3/2023
/ Business Strategies ,
Climate Action Plan ,
Content Marketing ,
Content Strategy ,
Environmental Social & Governance (ESG) ,
Influencers ,
Professional Development ,
Relationship Development ,
Search Engines ,
Search Rankings ,
Websites
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
1/6/2023
/ Analytics ,
California Consumer Privacy Act (CCPA) ,
CAN-SPAM Act ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
Email ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Operations ,
Legal Technology ,
Marketing ,
Privacy Laws ,
Social Media ,
Website Design ,
Websites
December 21, 2022 | Video Measuring your return on investment, or R.O.I., is an essential part of how your law firm stays ahead of its competitors. By keeping track of outcomes and expenses, a law firm can measure its R.O.I....more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
1/4/2023
/ Advertising ,
Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Ethics ,
Marketing ,
Podcasts ,
Privacy Laws ,
SEO ,
Social Media ,
Website Design ,
Websites
In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more
12/13/2022
/ Advertising ,
Business Development ,
Career Development ,
Content Marketing ,
Content Strategy ,
Marketing ,
Popular ,
Professional Networking ,
Public Relations ,
Relationship Development ,
SCOTUS ,
SEO ,
Social Media ,
Websites
December 12, 2022 | Three Things LISI Livestream Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. ...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
11/21/2022
/ Blogs ,
Business Development ,
Content Marketing ,
Email ,
LinkedIn ,
Marketing ,
Podcasts ,
Popular ,
SEO ,
Social Media ,
Thought Leadership ,
Twitter ,
Video ,
Websites
LISI’s own Communications Manager + Legal Content Writer, Julie Ackerman, joins host Taryn Elliott, Director of Client Success + Marketing, for the next installment of LISI’s News + Views + To Dos series....more
Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is more than adding all of...more
This episode of LISI's "Three Things" livestream tackles the ways a firm’s brand can help differentiate its website; the importance of considering both functionality and structure in the planning stages; and how to balance...more
LISI's Director of Client Strategy Kristyn Brophy and Director of Client Success + Marketing Taryn Elliott are back at it with Three Things: Digital Marketing for Law Firms. Join them as they discuss why you should transition...more
LISI’s All the Things podcast was launched six months ago - and the team thought it would be a good time to discuss what they have learned so far.
While faithful listeners will know that Taryn Elliott (Director of Client...more
In the 2022 State of Video Marketing survey, researchers found that the average number of hours of online video consumed per week had almost doubled since 2018, and 87% of video marketers reported a positive ROI with a video....more
On this week’s episode, One More Thing, Taryn Elliott (LISI's Director of Client Success and Marketing) chats with Robyn Addis, (COO+CMBDO). Robyn shares that one thing that she did not get to include on her panel at the 2022...more
Content is often the bedrock of a modern digital marketing strategy. On this episode of "Three Things," LISI’s Director of Client Success + Marketing, Taryn Elliott, will share three things you can do right now to produce...more
2021 was, well, quite the year . . . Some of it was good, and some of it was not so good – but we learned a lot.
One of the things we learned a lot about was content. We have big plans for content in 2022, and we covered...more