As a law firm looking to stay ahead of the competition, investing in a modern website design is increasingly essential. It is important to make sure that your website represents who you are as a firm, as well as being...more
Podcasts have been exploding in popularity over the last few years — and law firms are starting to see the value in adding podcasts to their marketing mix. LISI’s Director of Client Success and Marketing, Taryn Elliott, and...more
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
1/6/2023
/ Analytics ,
California Consumer Privacy Act (CCPA) ,
CAN-SPAM Act ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
Email ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Operations ,
Legal Technology ,
Marketing ,
Privacy Laws ,
Social Media ,
Website Design ,
Websites
December 21, 2022 | Video Measuring your return on investment, or R.O.I., is an essential part of how your law firm stays ahead of its competitors. By keeping track of outcomes and expenses, a law firm can measure its R.O.I....more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
1/4/2023
/ Advertising ,
Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Ethics ,
Marketing ,
Podcasts ,
Privacy Laws ,
SEO ,
Social Media ,
Website Design ,
Websites
Hey podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and I will be your host for this episode of LISI’s All the Things podcast.
I am joined on this month’s episode of One More...more
12/14/2022
/ Advertising ,
Business Development ,
Career Development ,
Email ,
Hybrid Plan ,
Leadership ,
Marketing ,
Relationship Development ,
Social Media ,
Training ,
Virtual Meetings ,
Zoom®
In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more
12/13/2022
/ Advertising ,
Business Development ,
Career Development ,
Content Marketing ,
Content Strategy ,
Marketing ,
Popular ,
Professional Networking ,
Public Relations ,
Relationship Development ,
SCOTUS ,
SEO ,
Social Media ,
Websites
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
11/21/2022
/ Blogs ,
Business Development ,
Content Marketing ,
Email ,
LinkedIn ,
Marketing ,
Podcasts ,
Popular ,
SEO ,
Social Media ,
Thought Leadership ,
Twitter ,
Video ,
Websites
LISI’s own Communications Manager + Legal Content Writer, Julie Ackerman, joins host Taryn Elliott, Director of Client Success + Marketing, for the next installment of LISI’s News + Views + To Dos series....more
Hey podcast listeners. I’m Taryn Elliott, Director of Client Success + Marketing at LISI and I will be your host for this episode of LISI’s All the Things podcast. I’m joined on this month’s episode of One More Thing by Roy...more
Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is more than adding all of...more
Smart law firms know they need to stay ahead of the curve when it comes to website development. Here are five trends that you should consider in order to keep your website looking professional – and modern.
Personalized...more
4/7/2022
/ Business Development ,
Content Strategy ,
Data Privacy ,
Data Security ,
Law Firm Ownership ,
Marketing ,
Relationship Development ,
SEO ,
Strategic Planning ,
Website Accessibility ,
Website Design ,
Websites
New year, new leadership, new job, new motivation, new reality – whatever the reason, there comes a time when we are ready for new and exciting marketing initiatives. Generally, we think the starting point to getting the...more