Historically, the Olympic Games rank high as one of the most effective international marketing platforms in the world, reaching billions of people in more than 200 countries and territories across the globe. The International...more
8/28/2024
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Trademark Infringement
With around 3 billion people tuning in to each Olympic Games, and Paralympic Games viewership on the rise, the Olympics are some of the most widely watched televised events in the world. Athletes are not the only focus of...more
When Nike® unveiled the kits for the 2024 U.S. Olympic track and field team, the design of the women’s kits sparked significant discussion online. At the center of the discussion was a one-piece women’s suit with a high-cut...more
From the start of the modern Olympic Games, swimming has not only demonstrated athletic excellence but has also mirrored advancements in fashion and technology. Competitive swimwear has evolved significantly, embracing the...more
For the first time in history, Team USA’s gymnasts gathered on NBC’s “TODAY” Show to publicly unbox their team uniforms prior to competing in the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey, and...more
The best athletes in the world have converged on Paris to represent their countries and showcase their ultimate sports performances — but the athletes are not the only ones going for gold. The Paris Olympics is also an arena...more
Olympians are typically celebrated for their physical achievements—but some are also inventors who have contributed to innovation in the sporting world. One notable example is Ted Ligety, an alpine skier who earned gold...more
Most athletes have probably had a coach or two quote Navy Seal Marcus Luttrell, “You play like you practice and you practice how you play.” But does this always hold true?...more
The exact origins of Olympians competing naked are unclear. Perhaps it began when Spartan runner Acanthus showed up to race without the traditional loincloth on. Or it could have been when Orsippus of Megara won his 185-meter...more
With the 2024 Olympic Games set in Paris, France, one of the world’s fashion capitals, athletics and aesthetics collide to take center stage at the much-anticipated opening ceremony. The cultural showcase begins on July 26th,...more