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Beyond the Podium: Technology & Fashion in Track and Field

When Nike® unveiled the kits for the 2024 U.S. Olympic track and field team, the design of the women’s kits sparked significant discussion online. At the center of the discussion was a one-piece women’s suit with a high-cut...more

Beyond the Podium: Technology & Fashion in Swimming

From the start of the modern Olympic Games, swimming has not only demonstrated athletic excellence but has also mirrored advancements in fashion and technology. Competitive swimwear has evolved significantly, embracing the...more

Beyond the Podium: Technology & Fashion in Gymnastics

For the first time in history, Team USA’s gymnasts gathered on NBC’s “TODAY” Show to publicly unbox their team uniforms prior to competing in the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey, and...more

Best in the World: Gear at the Forefront of Sports and Technology

The best athletes in the world have converged on Paris to represent their countries and showcase their ultimate sports performances — but the athletes are not the only ones going for gold. The Paris Olympics is also an arena...more

Best in the World: Patents at the Forefront of Sports and Technology

Olympians are typically celebrated for their physical achievements—but some are also inventors who have contributed to innovation in the sporting world. One notable example is Ted Ligety, an alpine skier who earned gold...more

Ancient Greece Competed Naked: How Technology Has Clothed Olympians Over Time

The exact origins of Olympians competing naked are unclear. Perhaps it began when Spartan runner Acanthus showed up to race without the traditional loincloth on. Or it could have been when Orsippus of Megara won his 185-meter...more

Passing the Torch: Technology in the Opening Ceremony Fashion at the Paris Olympics

With the 2024 Olympic Games set in Paris, France, one of the world’s fashion capitals, athletics and aesthetics collide to take center stage at the much-anticipated opening ceremony. The cultural showcase begins on July 26th,...more

7/29/2024  /  Innovation , Olympics , Patents , Sustainability
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