As franchise brands mature, they face a series of challenges that can either push the brand higher and to the next level, or sow the seeds for ultimate destruction. For many during the mid-twentieth century, Howard Johnson’s,...more
For generations of small business owners franchising serves as a successful business model. Under this paradigm a franchisor grants a franchisee a license to use the franchisor’s trademark and business concept in exchange for...more
12/8/2020
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