Hogan Lovells Total Brand Care is our firmwide holistic approach to creating, commercializing and protecting our clients’ most valuable asset – their brands. Creative product labeling and packaging can help promote and add...more
2/9/2018
/ Corporate Branding ,
EU ,
Intellectual Property Protection ,
Labeling ,
Marketing ,
Product Labels ,
Product Packaging ,
Regulatory Standards ,
Retail Market ,
Risk Assessment ,
Risk Management
From bright and glossy, to refined and elegant, product labeling and packaging convey information, messaging, and claims about a brand. At the same time the labeling and packaging must also include mandatory information,...more
2/6/2018
/ Corporate Branding ,
EU ,
Health Claims ,
Intellectual Property Protection ,
Labeling ,
Litigation Strategies ,
Marketing ,
Product Labels ,
Product Packaging ,
Regulatory Standards ,
Retail Market ,
Risk Assessment ,
Risk Management