Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content.
Most firms do that to some extent already. However, in this episode of the Thought Leadership...more
Jay Harrington and Tom Nixon break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This...more
Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project.
Scott shares the many lessons he’s learned while...more
Jay Harrington and Tom Nixon take a deep dive into productivity for business development. They address two obstacles that often come up in Jay’s coaching sessions, which are "I don’t have the time” and “Even if I did I...more
Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and...more
12/1/2023
/ Artificial Intelligence ,
Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Technology ,
Thought Leadership
By listener request, Jay Harrington and Tom Nixon address the issue of how to engage in thought-leadership content marketing when one feels they don't have the accomplished career or track record to claim a title of "thought...more
To the surprise of many, most law firms not only navigated through the COVID-19 crisis in 2020—a significant percentage thrived. From smart pivots to investments in marketing and business development, nimble law firms grew...more
Personal branding is often mistaken for professional bragging, but it’s really all about generosity, selflessness and abundance. That’s the view of Winter Wheeler, founder of Winter Wheeler Mediation & Arbitration, and it’s...more
There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s...more
As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in...more
Tom Nixon with a perspective on key metrics thought leaders should be looking at ... and the one that matters most....more
If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more
What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine...more
You must engage in thought leadership, not just content creation. So what's the difference?...more
Tom Nixon offers a perspective on one of the most essential forms of marketing and business development still available to lawyers and firms....more
With limits on human interaction making in-person networking nearly impossible, lawyers are flocking to digital platforms like LinkedIn and other social media to stay connected and engaged with colleagues, clients and...more
Content specialist Tom Nixon offers a thought leadership cookbook for beginners - and a refresher course for the veterans....more
Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the...more
Rob Montgomery is the founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, particularly dentists and veterinarians, in a full range of business and legal...more
Tom Nixon with smart strategic suggestions to help you market a podcast and grow your audience....more
In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways...more
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that...more
Tom Nixon provides an in-depth, action-driven roadmap to successfully getting your firm's podcast underway....more
What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier...more