In 2017, being a “social media influencer” can mean big bucks. Companies are increasingly eager to pay individuals with large social media followings substantial sums to promote products in the hopes of reaching millions of...more
Last month, Sofia Vergara, star of ABC’s Modern Family, reached a settlement in a lawsuit brought by the actress against beauty company Venus Concept for alleged improper use of her likeness on television and in social media,...more
4/17/2017
/ Celebrity Endorsements ,
Damages ,
Entertainment Industry ,
False Advertising ,
Federal Trade Commission (FTC) ,
Instagram ,
Lanham Act ,
Marketing ,
Name and Likeness ,
Social Media ,
Twitter