Provide value to consumers of your thought-leadership content by telling them what developments in the law mean for them, and where they should go from here....more
What better way to show your clients and referrals sources that you are an authority regarding the area of law you practice or the industry you serve than to share your thoughts looking back at the previous year and looking...more
A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
10/25/2022
/ Business Development ,
Client Referrals ,
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Content Marketing ,
Content Publishing ,
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Law Firm Associates ,
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Marketing Perspectives ,
Professional Development ,
Thought Leadership
If you are not calibrating the thought-leadership marketing and business development content you publish and put out into the world, you’re making a mistake.
If you are not calibrating your content, you are just...more
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content....more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts.
For law firms, it’s time to give the good old trusty client alert an upgrade....more
We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more
“Gone with the Wind,” originally released in movie theaters in 1939, is the highest-grossing film of all time. The movie raked in approximately $8.4 billion worldwide (in 2022 dollars) at the box office. It is a beloved...more
Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts....more