In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution.
At bottom, thought leadership is about two words: perceived authority.
Thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why today, content is a credential for lawyers.
Today, in this age of content marketing and thought-leadership marketing,...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group.
The...more
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
When we think about thought leadership at law firms, we almost always think about...more