In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to...more
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.
When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers shouldn't worry about spilling their "special sauce" when they publish thought-leadership content.
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.
He notes three particular reasons why they...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business...more
3/26/2024
/ Business Development ,
Client Data ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.
In other words, they make it easy for their...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why the key to a successful thought leadership program is showing up and consistently producing content.
About Wayne Pollock/the Law Firm...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should not overlook how thought leadership could benefit their legal careers by alerting their colleagues to the fact that they are...more
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
I am constantly pushing the attorneys I ghostwrite...more
At industry conferences, look past the main stage for sources of thought leadership inspiration.
When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers -
According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
2/20/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight.
There is an interesting connection between thought leadership, crisis management,...more
2/13/2024
/ Business Development ,
Client Services ,
Content Publishing ,
Credibility ,
Crisis Management ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Reputation Management ,
Thought Leadership
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
1/30/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves.
There’s a lot of commentary out there...more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content.
As you yourself have surely noticed, we are all way too busy today...more
1/10/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership ,
Young Lawyers
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve.
Lawyers and their law firms often view timely thought...more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this.
It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
11/30/2023
/ Business Development ,
Collaboration ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Investment ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
ROI ,
Thought Leadership
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand.
Let’s talk about a problem I’m seeing with LinkedIn posts these...more
11/28/2023
/ Business Development ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
LinkedIn ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Professional Networking ,
Professional Services Companies ,
Social Media
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
11/14/2023
/ Business Development ,
Client Data ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Insurance Litigation ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership