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Use these links to do...more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not.
We like to think about thought leadership as a core marketing and business development tool for...more
8/24/2023
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
8/10/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
Today, and certainly for the foreseeable future, more and more attorneys, law firms,...more
7/26/2023
/ Artificial Intelligence ,
Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Technology ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
7/19/2023
/ Artificial Intelligence ,
Best Practices ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Social Networks ,
Thought Leadership ,
TikTok
In this emerging era of artificial intelligence and AI-generated content, credible thought leadership content will be authoritative thought leadership content.
It’s becoming easier and easier to create content these days,...more
7/13/2023
/ Artificial Intelligence ,
Automation Systems ,
Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Credibility ,
Marketing Perspectives ,
Professional Development ,
Relationship Marketing ,
Search Engines ,
Technology ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
6/26/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
6/13/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Competition ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including...more
5/31/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
I recently heard on a podcast what might have been the worst legal content marketing advice I ever...more
If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust....more
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
When attorneys decide to write a blog post, bylined article, or client alert regarding...more
Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development.
Let’s talk about thought leadership as client service, particularly thought leadership...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
3/28/2023
/ Blogs ,
Business Development ,
Client Referrals ,
Client Retention ,
Collaboration ,
Content Marketing ,
Content Strategy ,
Marketing ,
Online Videos ,
Relationship Development ,
Thought Leadership ,
Webinars
Provide value to consumers of your thought-leadership content by telling them what developments in the law mean for them, and where they should go from here....more
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Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more
As of today, science has not been able to successfully clone human beings. It certainly cannot yet clone humans in adult form. There’s no way to copy and paste us so that we can be in multiple places at once. Today, we can...more
Consistent content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients -
Some attorneys are uncertain about the relationship between their content...more
If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly....more
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more