What better way to show your clients and referrals sources that you are an authority regarding the area of law you practice or the industry you serve than to share your thoughts looking back at the previous year and looking...more
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more
12/7/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Events ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Thought Leadership ,
Young Lawyers
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, and provides takeaways from each episode for lawyers and...more
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more
11/29/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Ethics ,
Law Firm Associates ,
Law Firm Partners ,
Legal Ethics ,
Marketing ,
Rules of Professional Conduct ,
State Bar Associations ,
Thought Leadership ,
Writers
A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right...more
Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources.
When I say bingeable content, I know the first thing you think...more
11/8/2022
/ Blogs ,
Business Development ,
Client Referrals ,
Content Marketing ,
Content Strategy ,
Live Streaming ,
Online Videos ,
Podcasts ,
Relationship Development ,
Thought Leadership ,
Websites ,
White Papers
Are you and your law firm running conflicts checks on your and your colleagues’ thought-leadership marketing content? Yes, really, I am talking about running conflicts checks on your and your colleagues’ blog posts, bylined...more
10/31/2022
/ Business Development ,
Conflicts of Interest ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Rules of Professional Conduct ,
Strategic Planning ,
Thought Leadership
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
10/25/2022
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
If you are not calibrating the thought-leadership marketing and business development content you publish and put out into the world, you’re making a mistake.
If you are not calibrating your content, you are just...more
Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity. ...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why corporate law firms should develop content, including thought leadership content, for the metaverse, and what that...more
In this episode of the Legally Contented Podcast, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of...more
Today, thought-leadership marketing and business development content is as important a credential for lawyers as where they went to school and the awards they’ve won....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, and provides takeaways from each episode for lawyers and legal...more
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content....more
Original research can be the cornerstone of a thought-leadership program that propels a law firm miles ahead of its peer and competitor firms.
I’m always surprised when I look at the websites of Am Law 200 law firms and...more
If you are like most lawyers, you are familiar with thought leadership as a form of marketing. It is a classic marketing technique lawyers have been using for decades. It follows a simple, logical path:
“If I write or...more
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
There comes a time in your life when you learn that certain rules can be broken —...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.
As the first Chief Content Officer in Fisher Phillips' history, Rich...more
You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself....more
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more
If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more
Leaders lead. If you want to be a thought leader, don’t be wishy-washy when crafting your thought-leadership content.
When lawyers want to be seen as authorities in the areas of law they practice, a tried-and-true...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more