Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more
If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more
Leaders lead. If you want to be a thought leader, don’t be wishy-washy when crafting your thought-leadership content.
When lawyers want to be seen as authorities in the areas of law they practice, a tried-and-true...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
When we think about thought leadership at law firms, we almost always think about...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, and provides takeaways from each episode for lawyers and legal...more
Lawyers should strategically use content to signal to clients and referral sources the kinds of legal matters they want to handle -
2022 marks the 90-year anniversary of baseball legend Babe Ruth’s called shot, an act that...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro.
Olga is a well-recognized authority on legal technology and innovation in the...more
Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts....more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Christopher Ruhland, a former Big Law litigation partner who founded Apollo Dispute Resolution.
Chris and Wayne...more
Contrary to conventional wisdom, the quality of your thought leadership content isn’t as important as this one thing....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, introduces Legally Contented, a podcast that spotlights lawyers, law firms, and companies serving the industry who are doing big things with their...more
Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more