In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and identifying opportunities is key to maximising their potential.
In this episode of the Passle...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business.
These are...more
The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture.
Today, Will Eke is lucky to welcome...more
Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more
Perceived resistance from clients and a strong focus on billable hours could explain why law firms have been slower to adopt client listening programs.
Today on the Passle CMO Series, Will Eke is lucky to welcome JeanMarie...more
In this episode of Passle's CMO Series podcast, Will Eke is joined by Beth Huffman, Director of Marketing at Nelson Mullins, to discuss how to approach talent as a marketing leader in a law firm.
They cover:
- The...more
For marketing and business development teams to have a real impact on the growth of their firms it is so important for them to have a voice in the strategic decision-making within the firm.
We're excited to cover this topic...more