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Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms - Passle's CMO Series Podcast  [Audio]

Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are no longer the sole responsibility of lawyers. On this edition of the CMO Series, Will...more

Lee Garfinkle of Goodwin on building a dominant industry position in legal services - Passle CMO Series Podcast [Video]

Every firm is trying to get closer to clients and build their profile in particular industries. In this episode, Will Eke is lucky to be joined by Lee Garfinkle, Chief Client Development and Relationship Officer at Goodwin,...more

Julia Bennett on the missing piece in client relationships at law firms - Passle CMO Series Podcast  [Video]

In this episode of the CMO Series podcast, Will Eke is joined by Julia Bennett, Chief Marketing Officer at Brown Rudnick. "We really focus on being trusted advisors to the companies but maybe now it’s time to go to the next...more

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