Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more
As the saying goes, it's the most wonderful time of the year – but it is also the busiest time for retailers. As merchants seek to cash in on the holiday shopping rush, we are noticing trends that have potentially significant...more
12/9/2019
/ Algorithms ,
Amazon Echo ,
Analytics ,
Apple ,
Celebrity Endorsements ,
China ,
Competition ,
Connected Items ,
Contests & Promotions ,
EU ,
Google ,
Green Marketing ,
Holidays ,
Imports ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Misleading Statements ,
Ownership of Works ,
Retail Market ,
Retailers ,
Section 301 ,
Smart Devices ,
Tariffs ,
Unfair or Deceptive Trade Practices
So far you have probably only heard of blockchain in connection with financial transactions and Bitcoins.
Well, that should change soon. Blockchain is the catch-all term for technology that permanently records transactions...more
7/17/2019
/ Blockchain ,
Chain of Custody ,
Chain of Distribution ,
Counterfeit Goods Regulation ,
Counterfeiting ,
Databases ,
Distributed Ledger Technology (DLT) ,
Fashion Industry ,
Intellectual Property Protection ,
Manufacturers ,
Popular ,
Retail Market ,
Retail Sales ,
Supply Chain
In the case “Tork”, for which the judgement was released earlier this year, the Federal Supreme Court (FSC) had to decide to what extent “aiding and abetting trademark infringement” is constituted if paper towels are...more
In its case “beauty for less”, for which the judgement was released earlier this year, the Federal Supreme Court (FSC) ruled that a trademark owner cannot oppose resale advertising with the argument that the advertising is...more
5/29/2019
/ Advertising ,
Brand ,
EU ,
German Federal Supreme Court ,
Germany ,
Intellectual Property Protection ,
Personal Care Products ,
Product Packaging ,
Resales Agreements ,
Retail Market ,
Trademark Exhaustion ,
Trademarks
3D-printing changes the way we develop products: an idea can be transformed into a tangible product faster than ever, and it is not even expensive anymore....more
MARKENRECHTSMODERNISIERUNGSGESETZ (MaMoG) ZUR UMSETZUNG DER EU-MARKENRECHTSLINIE 2015/2436 TRITT IN KRAFT -
Am 14. Januar 2019 trat die Novellierung des Markengesetzes durch das MaMoG in Kraft, mit der eine Reihe von...more
2/1/2019
/ Data Breach ,
Data Protection ,
E-Commerce ,
EU ,
European Union Intellectual Property Office (EUIPO) ,
General Data Protection Regulation (GDPR) ,
Germany ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Patents ,
Standard Essential Patents ,
Trademarks
The retail and fashion industries may be transforming at a rapid pace, but the Hogan Lovells Retail and Fashion Group will make sure you are on-trend. ...more
1/24/2019
/ 3D Printing ,
Advertising ,
Analytics ,
Class Action ,
Data Privacy ,
E-Commerce ,
EU ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
Geo-Blocking ,
Health Claims ,
Intellectual Property Protection ,
Internet Retailers ,
Licensing Rights ,
Natural Products ,
Organic ,
Retail Market ,
Retailers ,
Subscription Services ,
TCPA
The following short posts covering competition issues in influencer advertising, trademark distinctiveness for media services and limitations to the power of reputation are translated from our German language blog. ...more
11/30/2018
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Germany ,
Influencers ,
Inherently Distinctive ,
Intellectual Property Protection ,
Marketing ,
Online Endorsements ,
Social Media ,
Trademarks ,
Websites
3D-printing changes the way we develop products: an idea can be transformed into a tangible product faster than ever and it is not even expensive anymore!...more
Datenschutzgrundverordnung stark im Zeichen des Datenschutzes. Viele Unternehmen hatten die Mammut-Aufgabe, die relevanten Anforderungen des Datenschutzes an die Verarbeitung personenbezogener Daten umzusetzen.
...more
10/25/2018
/ Advertising ,
Automotive Industry ,
Confidential Business Information (CBI) ,
Copyright ,
Data Breach ,
General Data Protection Regulation (GDPR) ,
Influencers ,
Infringement ,
Instagram ,
Intellectual Property Protection ,
Likelihood of Confusion ,
News Stories ,
Patents ,
Porsche ,
Regulatory Requirements ,
Reporting Requirements ,
Social Media ,
Unified Patent Court
Kurze Einleitung -
Liebe Leserin, lieber Leser,
das vergangene Jahr war turbulent: der Amtsantritt Donald Trumps, der Höhenflug des Bitcoin, die Bundestagswahl und vieles mehr beschäftigten - und überraschten - uns....more
2/2/2018
/ Blockchain ,
Copyright ,
Cryptocurrency ,
Design Patent ,
Germany ,
Intellectual Property Protection ,
Kodak ,
Patent Infringement ,
Patent Litigation ,
Patents ,
Publishers ,
Slogans ,
Trademark Registration ,
Trademarks
Kurze Einleitung -
Liebe Leserin, lieber Leser,
diesen Monat ist es endlich wieder soweit. Der IPunkt kehrt in neuem Gewand zurück.
Passend hierzu haben unsere Autoren die neuesten Updates im Bereich des IPMT kurz...more
11/9/2017
/ Anti-Competitive ,
Blockchain ,
Data Protection ,
Distributed Ledger Technology (DLT) ,
EU ,
Germany ,
Intellectual Property Protection ,
Patents ,
Smart Contracts ,
Trademark Registration ,
Trademarks