“And I heard ‘em say, ‘nothin’ ever promised tomorrow today”; that is, unless, that promise was memorialized into a properly drafted and negotiated brand licensing agreement. Brand licensing agreements are essential for...more
12/27/2022
/ Brand ,
Copyright Ownership ,
Endorsements ,
Influencers ,
Intellectual Property Agreements ,
Intellectual Property Litigation ,
License Agreements ,
Licensing Rules ,
Morals Clauses ,
Patent Ownership ,
Popular ,
Standard Contractual Clauses ,
Trade Secrets ,
Trademark Ownership ,
Trademarks
From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. As a company looks to growth strategies, it will consider...more
10/10/2022
/ Brand ,
Business Development ,
Business Strategies ,
Franchise Agreements ,
Intellectual Property Protection ,
License Agreements ,
Licensing Rules ,
Risk Management ,
Third-Party ,
Trade Dress ,
Trademark Licenses ,
Trademark Litigation ,
Trademark Ownership ,
Trademarks