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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Passle

How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special

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In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York. This episode explores how managing partners and senior leaders are using thought...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Benjamin Sadun, Partner at Dechert

An interview with Benjamin Sadun, Partner at Dechert by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

Holland & Knight LLP

Ampliación del fuero de paternidad

Holland & Knight LLP on

En este episodio de "A Lo Legal En Par Minutos", el socio Edwin Cortés conversa con Mariangela Cáceres, abogada de derecho laboral, sobre la reciente ampliación del fuero de paternidad en Colombia, derivada de la Sentencia...more

Society54

From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

Society54 on

As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more

Holland & Knight LLP

The Three C’s for Addressing Prior Inconsistent Statements

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In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small breaks down a powerful cross-examination technique for challenging a witness' credibility that he calls "The Three C's": Commit,...more

IR Global

What Changes When Lawyers Lead Themselves First

IR Global on

I almost didn’t show up. After a long international road trip, van trouble, and a disrupted routine, the temptation was real: skip the live presentation. Or mail it in. Just this once....more

Stange Law Firm, PC

Ensuring competence, diligence, and communication

Stange Law Firm, PC on

Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to...more

LawVision

Growth Through Differentiation: What Sets Your Firm Apart?

LawVision on

What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more

JD Supra Perspectives

How to Use Your Analytics to Guide Smart Content Strategy: Lessons from Rich Meneghello at Fisher Phillips

JD Supra Perspectives on

"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

Good2bSocial

Google Updates LSA Verification for Legal Services: July 25th Deadline Fast Approaching!

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Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more

Holland & Knight LLP

Podcast - Part II: Being an Expert Is a Lonely Business

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In the second part of this special guest episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small interviews Ian Ratner, CEO of GlassRatner and B. Riley Advisory Services. Together they delve...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Cyndie Chang, Partner at Duane Morris

An interview with Cyndie Chang, Partner at Duane Morris by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

The thought leadership ghostwriting process breaks when clients do this

A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more

LawVision

It’s Time to Price Differently

LawVision on

Law firm pricing has traditionally focused on the financial side—controlling discounts, improving realization, and managing rates. But today’s legal market expects more. Clients want predictability and transparency. Lawyers...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

9Sail on

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Esquire Deposition Solutions, LLC

Predictive Analytics Promises a Data-Driven Crystal Ball for Litigators

If Bill Gates walked into a bar in the poorest part of town, the average patron there would be a billionaire. Statistically speaking, that is. And while this data-driven observation is meaningless, it serves as a helpful...more

Best Era

Your Law Firm Needs to Buy Back Its Masters: Why Referral Dependency Is Killing Your Growth

Best Era on

Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more

Good2bSocial

SEO and Social Media for Law Firms: How They Go Hand in Hand

Good2bSocial on

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Holland & Knight LLP

Follow the Rules … Most of the Time

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Sometimes, it can pay off to bend the rules. In this episode of his "Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small reflects on his experience prosecuting the Farmer's Export grain elevator explosion...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, news, and analysis published on JD Supra during May, 2025....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

That 401(k) Conference: Sponsoring While Not Burning You Out

When I first started my law practice, I’d get invited to sponsor networking events or plan sponsor forums. They’d ask for a check, promise big exposure, and deliver… almost nothing. The room would be filled with the wrong...more

Furia Rubel Communications, Inc.

Amend (Don’t End) DEI: What SHRM’s BEAM Framework Means for Law Firms - On Record PR

Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM’s newly introduced BEAM Framework—Belonging Enhanced by Access through Merit—and what it means for law firms navigating today’s diversity, equity, and...more

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