Podcast - Parting Thoughts: Be a "Peddler of Common Sense"
Part 2: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS
Against All Odds- Part Three
Part 1: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Podcast - Expert Witnesses, Special Issues
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
Key Takeaways from Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps
This is the smartest $250 you’ll ever invest in your marketing
Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Podcast - Direct Examination of Expert Witnesses
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture - CMO Series REPRESENTS Re-release
All Modesty Aside for Just a Moment
Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series REPRESENTS
Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167
Podcast - Part II: The Importance of Pro Bono for Both Clients and Lawyers
Podcast - Cutting Back on Complex Cases
Wilson Sonsini is pleased to present The Scramble: Gaming Legal Year in Review 2024. This annual publication offers a retrospective look at the game industry’s legal landscape of the past year, showcases Wilson Sonsini’s...more
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more
In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more
In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional services marketing and business development. They share their top tips for firms looking to...more
Seasoned marketing and BD executive Jasmine Trillos-Decarie with a perspective on the critical importance of supporting the ABA today. Spoiler alert: rule of law matters....more
HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more
Trending now – a look at some of the most widely read updates, analysis, and guidance published on JD Supra throughout February, 2025....more
In the summer of 2024, Dinsmore trial attorneys Kenyon Meyer and Philip Longmeyer were appointed as counsel for indigent defendant Bobby Smith in a federal murder case dating back to 2016. Despite months of prep, it was...more
As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more
Coaching younger lawyers on BD is an obvious way to grow future rainmakers, but it should never be limited to partners in the first half of their careers....more
I recently had the privilege of attending the Women + AI Summit in Nashville, an event that brought together 150 to 200 incredibly smart and passionate individuals. The common theme among us is that we are all committed to...more
As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more
To celebrate International Women's Day 2025, we’re proud to present a special two-part edition of CMO Series REPRESENTS, where we spotlight the women at the forefront of driving gender equality in professional services...more
In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more
Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains that while many professional services firms, especially law firms, focus on evergreen thought leadership content, timely...more
In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small discusses the challenges and strategies associated with using expert witnesses in trials. He advises against agreeing to stipulate...more
As lawyers, we’re taught to prioritize precision, intellect, and ambition. These traits help us succeed, but they can also become strict taskmasters. The relentless grind — especially for those of us operating under the...more
Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more
An interview with Sid Fohrman, Partner at Paul Hastings by Richard Hsu...more
The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more
Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more
While recruiting top talent is a significant investment, integration remains the determining factor in whether a lateral hire ultimately succeeds. Lana J. Manganiello explains....more
During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and turn uncertainty into opportunity. ...more
Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present alongside La Toya Sutton of the Clorox Company, at the American Conference...more