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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
IR Global

5 Ways to Build Trust as an Advisor

IR Global on

What really fuels a successful business partnership? Partnerships are crucial for success and they allow professionals to tap into diverse expertise and uncover new growth opportunities. But amidst all the complexities,...more

Holland & Knight LLP

Podcast - At Trial, Less Is More

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In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small goes in-depth about how courtroom presentations need to be direct in their approach and how to avoid being dull, complex, and...more

Foley & Lardner LLP

Strive Without Strife: Your Guide to 2025

Foley & Lardner LLP on

Embrace Sustainable Goals. The start of a new year often inspires lofty resolutions, if not illusions of grandeur, about the habits we’ll develop and professional goals we’ll conquer: more billable hours, bigger matters,...more

IR Global

3 Key Steps to Creating a Champion’s Mindset

IR Global on

Every outstanding attorney I work with (and believe me, they are all outstanding attorneys) is challenged by one basic thing: their mindset. That’s the value of a coach; I don’t get bogged down in the story my clients tell...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Kathi Vidal, Partner at Winston

An interview with Kathi Vidal, Partner at Winston by Richard Hsu...more

Miles Mediation & Arbitration

Why Wait When You Can Mediate?

Nearly anyone can mediate, but too many professionals wait until the end of their legal practice to pursue a career in alternative dispute resolution (ADR) when they can really start right now. You don’t necessarily need...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 193 | Jess Moore of HaystackID sits down with Kaylee & Mary

Jess Moore, Inside Sales for our wonderful Trusted Partner, HaystackID, sits down with Kaylee & Mary to talk about her journey to eDiscovery, what attracted her to HaystackID, how she approached her role as a new...more

Omnizant

[Webinar] Staying Competitive in 2025: The Latest in SEO for Lawyers - January 29th, 2:00 pm EST

Omnizant on

A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more

Decipher Investigative Intelligence

Laterals and Malpractice: Clear and Present Danger

If the statistics about high failure rates of lateral partners don’t persuade you, consider another barometer: the stress levels of professional liability insurers. Indeed, lateral hiring tops the list of issues that...more

Jaburg Wilk

Make Hard Decisions to Improve Your Business by Letting Go of That Which is Not Serving You

Jaburg Wilk on

At the start of a new calendar or fiscal year, business leaders and professionals face a critical opportunity to evaluate which practices, policies, and procedures drive value for their organizations. This is important to...more

Passle

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

Furia Rubel Communications, Inc.

Politics & Society: Should Law Firm Leaders Weigh In? - On Record PR

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to explore the critical topic of how law firm leaders should respond to the growing expectation to comment publicly on political and social...more

Copo Strategies + Law Firm Editorial Service

With thought leadership, size certainly matters, but not the way you might think

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, less is more. + Learn more about Wayne Pollock:...more

Good2bSocial

22 Tactics Attorneys Should Consider to Build Their Social Media Presence

Good2bSocial on

When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

Good2bSocial on

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Troutman Pepper Locke

Troutman Pepper Locke - The Powerhouse Merger – The Consumer Finance Podcast

Troutman Pepper Locke on

In the first episode of The Consumer Finance Podcast as the newly combined Troutman Pepper Locke, host Chris Willis is joined by Partners Tom Yoxall and Michael Lacy to discuss the strategic merger between Troutman Pepper and...more

Goldberg Segalla

Accountants Owning Law Firms?

Goldberg Segalla on

In a novel move, Big 4 accounting firm KPMG has taken the first step in seeking to own and operate a law firm in the United States. Although permitted in other countries, the United States  generally prohibits non-lawyers...more

ClientsFirst Consulting

Top Seven Tips for Law Firm CRM Success in 2025

As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more

Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

Decipher Investigative Intelligence

The Practice Group Leader’s Guide to Growth in 2025

Attracting and retaining talent is the No. 1 issue for practice group leaders, according to a Withum survey of law firm leaders. And sadly, in the same survey, just 36 percent of respondents described their practice group...more

Good2bSocial

Trends Shaping the Legal Marketing Industry in 2025

Good2bSocial on

As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more

Passle

Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO - Passle's CMO Series Podcast EP161

Passle on

In this episode of the CMO Series Podcast, we explore the unique challenges and opportunities that arise when bringing outside experience into the role of Chief Marketing Officer - particularly within the legal industry. ...more

Holland & Knight LLP

Celebrating Mentorship's Powerful Impact on Professional and Personal Growth

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This January, we honor the mentors who dedicate their time to empowering fellow professionals and attorneys. At Holland & Knight, mentorship is an integral part of our culture. We pair our lawyers to ensure they receive...more

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