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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Passle

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

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In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

Holland & Knight LLP

Podcast - Getting Dressed for Court

Holland & Knight LLP on

In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small talks about the importance of one's appearance while in the courtroom. He especially emphasizes that the wrong clothing can be...more

Furia Rubel Communications, Inc.

Politics & Society: Should Law Firm Leaders Weigh In? - On Record PR

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to explore the critical topic of how law firm leaders should respond to the growing expectation to comment publicly on political and social...more

Copo Strategies + Law Firm Editorial Service

With thought leadership, size certainly matters, but not the way you might think

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, less is more. + Learn more about Wayne Pollock:...more

Good2bSocial

22 Tactics Attorneys Should Consider to Build Their Social Media Presence

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When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

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As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Troutman Pepper Locke

Troutman Pepper Locke - The Powerhouse Merger – The Consumer Finance Podcast

Troutman Pepper Locke on

In the first episode of The Consumer Finance Podcast as the newly combined Troutman Pepper Locke, host Chris Willis is joined by Partners Tom Yoxall and Michael Lacy to discuss the strategic merger between Troutman Pepper and...more

Goldberg Segalla

Accountants Owning Law Firms?

Goldberg Segalla on

In a novel move, Big 4 accounting firm KPMG has taken the first step in seeking to own and operate a law firm in the United States. Although permitted in other countries, the United States  generally prohibits non-lawyers...more

ClientsFirst Consulting

Top Seven Tips for Law Firm CRM Success in 2025

As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more

Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

Decipher Investigative Intelligence

The Practice Group Leader’s Guide to Growth in 2025

Attracting and retaining talent is the No. 1 issue for practice group leaders, according to a Withum survey of law firm leaders. And sadly, in the same survey, just 36 percent of respondents described their practice group...more

Good2bSocial

Trends Shaping the Legal Marketing Industry in 2025

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As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more

Passle

Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO - Passle's CMO Series Podcast EP161

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In this episode of the CMO Series Podcast, we explore the unique challenges and opportunities that arise when bringing outside experience into the role of Chief Marketing Officer - particularly within the legal industry. ...more

Holland & Knight LLP

Celebrating Mentorship's Powerful Impact on Professional and Personal Growth

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This January, we honor the mentors who dedicate their time to empowering fellow professionals and attorneys. At Holland & Knight, mentorship is an integral part of our culture. We pair our lawyers to ensure they receive...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read publications on JD Supra during the last month of 2024....more

Good2bSocial

How to Optimize for Voice Search for Law Firms

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Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars,...more

Omnizant

Starting Small with SEO

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Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

Copo Strategies + Law Firm Editorial Service

Vetting a ghostwriter? Make sure they say they'll do this one thing.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more

JD Supra Perspectives

Leveraging Technology’s Role in Combatting Disinformation

JD Supra Perspectives on

Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

JD Supra Perspectives

Embrace the Challenge – Five Career Tips for Legal Professionals from Firm CMO Sheenika Gandhi

JD Supra Perspectives on

Paul Ryplewski shares a recap from his recent 'Office Hours' conversation with Sheenika Gandhi, LMA board member and CMO of Los Angeles-based law firm Greenberg Glusker....more

LawVision

Building Confidence for a Successful 2025 and Beyond

LawVision on

Well, 2024 flew by, didn’t it? This was a year of sometimes very long days bundled together into fast weeks and even faster months for many. We now find ourselves ready to close another 12-month chapter, take a quick...more

Copo Strategies + Law Firm Editorial Service

The five ways that thought leadership is a talent magnet

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Joseph Halloum, Partner at King & Spalding

An interview with Joseph Halloum, Partner at King & Spalding by Richard Hsu...more

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