401(k) plan sponsors can easily lose sight of why they started the plan in the first place. Plan sponsors have been distracted because they have been forced to concentrate on potential liability in connection with plan expenses and participant-directed investments. 401(k) plan sponsors should never lose sight of the fact that 401(k) plans are employer-provided benefits that were developed to recruit and maintain employees. So when possible, plan sponsors should consider the provisions I listed below that will enhance their plans at very little cost. They will make up those negligible costs in the long run through employee retention and recruitment.