5 Key Takeaways - Claim Substantiation: You Better Be Able to Prove That You Are Better, Bigger, Stronger, and Faster Than the Competition

Barry M. Benjamin, managing partner of the New York office and chair of Kilpatrick’s Advertising and Marketing group, was honored to host a panel at the ANA’s 2024 Masters of Advertising Law Conference, titled "Claim Substantiation: You Better Be Able to Prove That You Are Better, Bigger, Stronger, and Faster Than the Competition." As the title indicates, the session provided an overview of the ins and outs of substantiating claims, testing, surveys, puffery, and dealing with influencers making claims. Takeaways from the program include...