5 Key Takeaways from Coming to America - So You Think Your Franchise is Ready for the U.S. Market?

On November 3-4, 2022, at the American Bar Association’s 45th Annual Forum on Franchising, Marc A. Lieberstein, Partner at Kilpatrick Townsend, and Lee Plave, Partner at Plave Koch PLC, presented Coming To America: So You Think Your Franchise Is Ready For The U.S. Market? The United States is often looked at as a target marketplace for non-US franchisors. But the vast US marketplace can be a challenge to enter, with its distinctly different federal and state franchise laws and regulations, as well as its variety of available forms of intellectual property. Marc and Lee addressed the legal, business and marketplace considerations for in-bound franchisors looking to come to the U.S., along with the numerous issues U.S. lawyers should be prepared to address. Here are some takeaways from their discussion...