5 Key Takeaways - Marketing and Advertising in California: Compliance with the "Honest Pricing Law"

Kilpatrick partners Michele Floyd and Evan Nadel recently presented a webinar to the Association of Corporate Counsel’s Georgia Chapter on the topic of “Marketing and Advertising in California: Compliance with the 'Honest Pricing Law.'” They addressed California SB 478 also known as the “Honest Pricing Law” or “Hidden Fees Statute” that went into effect on July 1, 2024, making it unlawful to list prices without including all mandatory fees.