5 Key Takeaways - Marketing to Kids: New U.S. Privacy and Social Media Safety Laws Impact Advertising Compliance

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With increasing scrutiny on how companies handle personal data of children under 18, several new laws are reshaping the legal landscape. Even companies that may not intend to direct their services to children still need to be vigilant. Recent laws, coupled with FTC enforcement actions, as well as new federal and state legislation on the immediate horizon, underscore the importance of securing valid consent and minimizing the collection and processing of minors’ data. The authors of this article, together with Prentecia Floyd, recently discussed these issues at a seminar in Atlanta, organized in collaboration with the Georgia Chapter of the Association of Corporate Counsel (ACC), which supports the needs of in-house counsel throughout the state. During the seminar, the panelists engaged in a thoughtful discussion on how recent legislative changes and enforcement actions impact the guidance in-house counsel should provide to their clients about offering services to children and teens. Key takeaways from the seminar are outlined below.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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