6 Key Takeaways - Advertising Claims Substantiation: The Building Blocks of Success

Barry M. Benjamin, managing partner of the New York office and chair of Kilpatrick Townsend’s Advertising and Marketing group, was honored to recently co-present with Pamela Deese, partner at ArentFox Schiff, at a pre-conference workshop from the 2023 ACI Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation. As the title indicates, their session provided a comprehensive overview of the content, terminology, testing, and process required to substantiate advertising claims. Takeaways from the program include...