Truly Green? CMA Continues to Evolve Guidance and Metrics for Companies’ Environmental Claims -

The Competition and Markets Authority’s (CMA’s) Green Claims Code (the Code) and final guidance (the Guidance) on environmental claims represent the culmination of extensive consultation and investigation into claims about “green” goods and services. The Code establishes six key principles for businesses that make claims about the environmental credentials of their products or services and imposes onerous compliance standards. On 13 October 2021, the CMA supplemented the Guidance with a complementary code for shoppers, which suggests five key considerations for consumers when assessing environmental claims. The CMA has also stated that it will conduct a holistic review of online and offline environmental claims in 2022.