Retirement Plan Provider Marketing Do's and Don'ts. What to do and not do.

I never took a marketing course in college and I probably should have if I was going to go on my own and start a law practice. While I never have taken a marketing course, I've been pretty good at it considering you're reading what I'm writing. I think I've been good at marketing because I understand the basics; marketing is drawing attention to your business and developing a relationship with potential clients and business partners. That's marketing in a nutshell. As a retirement plan provider, you probably haven't had much experience in marketing, so this article is marketing do's and don'ts for retirement plan providers...