Advocate Aurora Health $12.2M Pixel Litigation Settlement Approved by Court

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On July 10, 2024, the U.S. District Court for the Eastern District of Wisconsin granted plaintiffs’ Motion for Final Approval of a $12.2 million proposed settlement by Advocate Aurora Health to settle allegations against the 27-hospital system that it disclosed personal information of more than 2.5 million people to Meta and Google without consent.

The plaintiffs alleged that the hospital system installed pixel technology on its website and patient portal, which allowed tech companies to collect users’ information as they browsed the website, including dates and times of appointments and procedures, physician identity, communications through the patient portal, and health insurance information.

The settlement includes the payment of $50 payments to over 500,000 claimants after $2.3 million in attorney’s fees and $3,500 payments to each named class representative.

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