“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and colors. But as most legal marketers know, branding is much more than that. In this session, Eugene McCormick from Passle (shameless plug for Passle, a new annual sponsor of the Mid-Atlantic Region) interviewed Carolyn Manning, Chief Marketing & Business Development Officer of Mintz.