On April 24, 2024, Asbury Automotive Group (“Asbury Auto”) filed a notice of data breach with the Attorney General of Maine after discovering that an unauthorized party had gained access to the company’s computer network. In this notice, Asbury Auto explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information, which includes their names, driver’s license numbers, and Social Security numbers. Upon completing its investigation, Asbury Auto began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.

If you received a data breach notification from Asbury Automotive Group, it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the Asbury Automotive Group data breach. For more information, please see our recent piece on the topic here.

What Caused the Asbury Automotive Group Data Breach?

The Asbury Automotive Group data breach was only recently announced, and more information is expected in the near future. However, Asbury Auto’s filing with the Attorney General of Maine provides some important information on what led up to the breach. According to this source, on December 25, 2023, Asbury Auto identified suspicious activity within its computer network after it appeared that an unauthorized party had gained access to portions of the company’s computer network. In response, Asbury Auto contained the incident and then launched an investigation with the help of a cybersecurity firm. Asbury Auto also notified law enforcement.

Through this investigation, Asbury Auto confirmed that the unauthorized party was able to access portions of its network on December 25, 2023, including files containing confidential consumer information.

After learning that sensitive consumer data was accessible to an unauthorized party, Asbury Automotive Group reviewed the compromised files to determine what information was leaked and which consumers were impacted. Asbury Auto completed this process on March 25, 2024. While the breached information varies depending on the individual, it may include your name, driver’s license number and Social Security number.

On April 24, 2024, Asbury Automotive Group sent out data breach letters to anyone who was affected by the recent data security incident. These letters should provide victims with a list of what information belonging to them was compromised.

More Information About Asbury Automotive Group

Asbury Automotive Group is a group of car dealerships, with its headquarters in Duluth, Georgia. Asbury Automotive Group is one of the largest automotive retailers in the United States, with 157 dealerships in 15 states. Asbury Automotive Group employs more than 15,000 people and generates approximately $14 billion in annual revenue.