This week's Ask Friday! question comes to us from Jennifer Herendeen, the Marketing Manager for Wyrick Robbins Yates & Ponton. She asks "What are typical items included in a marketing/business development budget? I'm trying to create a first ever budget at my firm."

I think this is a question that a lot of marketers will face at some point in their careers. Since I've never worked in-house, I asked Jennifer Smuts, the Director of Marketing at the ILN's Delaware firm, Connolly Bove Lodge & Hutz for her thoughts.