People will say my humor and hon- esty can drive people away. Bring- ing up some old wounds at some law firm I worked at for about 2 years, 14 years ago, might make people uncomfortable. They may be right, but being transparent and honest might bother some people. Yet, there are attitudes from plan providers that are far worse and more problematic than my attempt at humor. I’ve seen businesses suf- fer and even fail, because of attitudes at the top that doomed them. This article is all about attitudes to avoid as a plan provider.
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