In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares her journey from sales to legal marketing, detailing her extensive experience in team building. At Robins Kaplan, she has undertaken a comprehensive listening tour to align her team with the firm’s strategic goals, focusing on strengths, growth areas, and motivation.
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In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares her journey from sales to legal marketing, detailing her extensive experience in team building. At Robins Kaplan, she has undertaken a comprehensive listening tour to align her team with the firm’s strategic goals, focusing on strengths, growth areas, and motivation.
Courtney outlines her four-pillar structure for a high-performing department: digital marketing, communications, business development, and operations. She emphasizes the importance of operations in integrating technology and data to drive strategic decisions. The discussion highlights the evolving needs in legal marketing, stressing the significance of data literacy and technological integration.
Courtney also shares innovative strategies for filling skill gaps, including hiring temporary staff to assess fit before making permanent offers. She underscores the value of professional development, advocating for regular training and management development programs to prepare team members for leadership roles.
Listeners will gain valuable insights into effective team building, the importance of continuous professional development, and innovative staffing solutions. Courtney’s practical advice and forward-thinking approach provide a blueprint for leaders looking to enhance their teams’ capabilities and performance.
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