CCPA 2.0: A Refresher -

Just as the dust from the CCPA began to settle, on June 24, 2020, the California Secretary of State released a memorandum stating that the California Privacy Rights Act (the “CPRA”), also known as the CCPA 2.0, passed the threshold of signatures to be on the November ballot for California’s General Election.

The CPRA, which was introduced by Californians for Consumer Privacy, the group behind the CCPA, would expand upon the CCPA’s consumer privacy rights and move California privacy law closer in the direction of the EU General Data Protection Regulation (“GDPR”). If the CPRA passes, it will go into effect January 1, 2023 and create new privacy rights in connection with certain types of information. Such rights may include, for example, a right to correct inaccurate personal information and a new right for consumers to opt out of the use or disclosure of “sensitive personal information” for advertising and marketing purposes. The law would also establish a “California Privacy Protection Agency” to enforce the CPRA.