California ballot initiative, Consumer Right to Privacy Act of 2018, gathers momentum for a November vote, spurring some telecom and internet businesses to organize opposition.
Key Points:
..The ballot initiative proposes to grant consumers an express “right to know” about all of their personal information that is collected, sold, or disclosed by a covered business, with the right to opt-out from having their personal information disclosed by a covered business.
..Businesses covered under the new law would be explicitly prohibited from charging consumers who have opted-out from data sharing a different price for the same goods or services offered to those who have not opted-out.
..The ballot initiative provides for significant new enforcement mechanisms – a private right of action (with statutory damages) for violations of the law, whistleblower incentives, and state attorney general enforcement.
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