On November 18, 2022, the State Administration for Market Regulation (SAMR) and the Cyberspace Administration of China (CAC) jointly released the Notice Regarding Personal Information Protection Certification attached with the Implementation Rules of Personal Information Protection Certification (Certification Rules) (see Chinese version). The Certification Rules clarify the application scope and procedure for obtaining a personal information protection certification (Certification) for the purposes of facilitating cross-border data transfers under the Personal Information Protection Law (PIPL).