Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards.
On this episode of the CMO Series, Alistair Bone has the pleasure of speaking with Maura Brandt, Chief Marketing Officer at Crowell & Moring to get her insights on how to foster a positive and successful culture in legal marketing.
Ali and Maura explore: See more +
Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards.
On this episode of the CMO Series, Alistair Bone has the pleasure of speaking with Maura Brandt, Chief Marketing Officer at Crowell & Moring to get her insights on how to foster a positive and successful culture in legal marketing.
Ali and Maura explore:
- Maura’s career highlights and how she came to her current role at Crowell and when she first noticed how important culture was to the success of a firm
- What makes a good culture in a law firm and more specifically in a legal marketing team
- Crowell’s recent brand refresh and how culture played a part of the process
The specific elements that contribute strongly to the culture at Crowell
- What a positive, successful culture means for someone in a marketing or BD position in a law firm
- The role of the CMO in fostering and encouraging a positive culture within the firm
- Advice for legal marketers looking to make a positive impact on the culture at their firm See less -
