Businesses should expect to see “increased enforcement” from the California Privacy Protection Agency now that the agency has had four years to staff up and implement rules, the CPPA’s executive director said in an interview with Privacy Daily.
“Californians are increasingly aware of our complaint system,” said Tom Kemp, noting that the agency has seen a “significant increase” in the number of complaints received as a result. “A lot of those consumer complaints feed into our enforcement.”
“Everything is now in stride. We’ve ramped up. And so that will lead to increased enforcement,” Kemp said.
At the same time, Kemp said the agency is “trying very hard to … be transparent [about] where we’re going with our enforcement actions.” That’s why it releases advisories and went into a “great amount of detail” about violations in recent actions against Honda and menswear retailer Todd Snyder.
“We try to telegraph what we’re doing as it relates to enforcement,” he said.
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