Much of the buzz about NewSpace focuses on exciting space-related startups led by entrepreneurs with new ideas, young work forces, and Silicon Valley positive attitudes. This is all true, but legal practitioners in this area also see many of these new companies struggling with the hard realities of raising money with early stage business plans, difficulties in establishing brands or other distinguishing features, meeting the market requirements for robustness of the technology necessitating more time and money than expected, and other issues experienced by many startup tech companies.