On October 16, 2024, Birth Choice of San Marcos (“BirthChoice”) filed a notice of data breach with the Attorney General of California after discovering that a vendor used by BirthChoice, National Diagnostic Imaging (“NDI”), experienced a cyberattack. In this notice, BirthChoice explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information, which includes their names, dates of birth, LMP, pertinent clinical information and biometrics for radiologists’ diagnoses. Upon completing its investigation, BirthChoice began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.
If you received a data breach notification from Birth Choice of San Marcos or National Diagnostic Imaging, it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the Birth Choice of San Marcos / National Diagnostic Imaging data breach. For more information, please see our recent piece on the topic here.
What Caused the BirthChoice / National Diagnostic Imaging Data Breach?
The Birth Choice of San Marcos / National Diagnostic Imaging data breach was only recently announced, and more information is expected in the near future. However, BirthChoice’s filing with the Attorney General of California provides some important information on what led up to the breach. According to this source, NDI is a radiology group that evaluates images taken at BirthChoice.
Evidently, on March 16, 2024, NDI experienced a data security incident affecting the company’s ability to access certain files on its network. In response, NDI secured its systems and then launched an investigation with the help of third-party cybersecurity experts.
Ultimately, this investigation confirmed that an unauthorized party was able to access BirthChoice’s network between February 19, 2024 and March 27, 2024. However, NDI did not notify BirthChoice until August 19, 2024.
After learning that sensitive consumer data was accessible to an unauthorized party, NDI reviewed the compromised files to determine what information was leaked and which consumers were impacted. NDI provided BirthChoice with the results of this review on October 15, 2024. While the breached information varies depending on the individual, it may include your name, date of birth, LMP, pertinent clinical information and biometrics for the radiologist’s diagnoses.
On October 16, 2024, Birth Choice of San Marcos sent out data breach letters to anyone who was affected by the recent data security incident. These letters should provide victims with a list of what information belonging to them was compromised.
More Information About Birth Choice of San Marcos
Founded in 1987, Birth Choice of San Marcos is a non-profit pregnancy medical center based out of San Marcos, California. BirthChoice provides free, confidential services for men and women on matters related to pregnancy and sexual health, such as ultrasounds, post-abortion care, pregnancy testing, and adoption information. Birth Choice of San Marcos employs more than 25 people and generates approximately $8 million in annual revenue.
