On September 13, 2024, David’s Bridal filed a notice of data breach with the Attorney General of Maine after discovering that certain information in the company’s possession was subject to unauthorized access. In this notice, David’s Bridal explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information, which includes their names and Social Security numbers. Upon completing its investigation, David’s Bridal began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.
If you received a data breach notification from David’s Bridal, it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the David’s Bridal data breach. For more information, please see our recent piece on the topic here.
What Caused the David’s Bridal Data Breach?
The David’s Bridal data breach was only recently announced, and more information is expected in the near future. However, David’s Bridal’s filing with the Attorney General of Maine provides some important information on what led up to the breach. According to this source, on January 21, 2024, David’s Bridal detected unusual activity within its computer network. In response, David’s Bridal secured and restored its system and then launched an investigation. The company also notified federal law enforcement.
Through this investigation, David’s Bridal determined that certain information may have been copied from its IT system without authorization. The period of unauthorized access appears to have been limited to January 20, 2024. However, David’s Bridal also confirmed that some of the files that were accessible to the unauthorized party contained confidential consumer information.
After learning that sensitive consumer data was accessible to an unauthorized party, David’s Bridal reviewed the compromised files to determine what information was leaked and which consumers were impacted. While the breached information varies depending on the individual, it may include your name and Social Security number.
On September 13, 2024, David’s Bridal sent out data breach letters to anyone who was affected by the recent data security incident. These letters should provide victims with a list of what information belonging to them was compromised.
More Information About David’s Bridal
Founded in 1950, David’s Bridal is a clothier specializing in wedding dresses, bridesmaid dresses, prom and homecoming dresses, quinceañera dresses, flower girl dresses, and other formal wear. Headquartered in Conshohocken, Pennsylvania, David’s Bridal operates 195 stores in the United States, Canada, and the United Kingdom. Recent estimates suggest that David’s Bridal supplies approximately 25 to 30 percent of all wedding dresses in the United States. David’s Bridal employs more than 9,000 people and generates approximately $211 million in annual revenue.
