“Allow me, then, to make five predictions on how emerging technology, including AI, and data and analytics advancements will help businesses meet their top challenges in 2025 – particularly how their technology investments will drive future growth.”
Why this is important: AI and data innovations are set to redefine business success in 2025. Make no mistake, AI is here to stay and its impact on the future of global technology cannot be understated. Its impact will be felt from consumer interaction to business operations. Recognizing the powerful role of emerging technology, including AI and sophisticated data analytics, it is clear that in order to meet their top challenges in 2025, businesses need to prioritize technology investments as they will drive future growth. The author makes five predictions in support of this assertion.
Prediction 1: Bringing interaction and communication among every device and platform that a customer has will lead to specialized recommendations for that consumer and create a more satisfying, friction-free buying experience.
Prediction 2: AI and new levels of predictive analytics will prevail in retail. Predictive analytics will permit a consumer’s virtual storefront to be tailored to their likes and preferences allowing for “concierge level” experiences without needing a thousand-person operation or astronomical data analytics budget.
Prediction 3: Real innovation is on the horizon with advances in AI and ML bringing much needed automation to compliance, testing, documentation, and other tasks that consume a developer’s time. In addition, multi-party collaboration will expand lending confidence to provision, within one platform, multiple data sets, controls and protection mechanisms.
Prediction 4: As more RAG-based approaches [Retrieval Augmented Generation] are employed, greater reliability and accuracy are expected with AI outputs.
Prediction 5: The demand for self-service capabilities will continue, but gone are the days that DIY operation implies point-and-click user interfaces. Instead, a great user experience will incorporate the simplicity of talking and prompting which AI agents will deliver in 2025.
When executed correctly, AI technology will undoubtedly impact business success by improving their bottom lines. --- Jennifer A. Baker