Disinformation and Deepfakes Risk Management (DDRM) - Fake Viral Narratives and Synthetic Media Pose Risks to Business

WilmerHale
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Fast-spreading disinformation and the growing ease with which believable deepfake media can be created are threats that are poised to accelerate a range of business dangers, particularly those related to reputational risk, market manipulation and social engineering fraud. Businesses must have strategies in place to prepare for and respond to these challenges. At the same time, with synthetic media offering an array of innovative applications that can be used in legitimate ways, companies that want to benefit from the positive applications of deepfake technology must carefully assess the business and legal challenges of its use.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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